Trying to conceive · Pregnancy · Breastfeeding
BloomSafe checks every ingredient in any beauty or food product against your stage — trying to conceive, pregnant, or nursing — and gives you a clear 0–10 safety score backed by published science. No more 11pm Google spirals.
Scan anything
Barcode, label photo, or search
Every ingredient checked
Beauty, skincare, food & drink
Stage-specific
TTC, pregnancy & nursing scores
Science you can read
Peer-reviewed sources per flag
How it works
No ingredient lists to decode, no conflicting blog posts. One scan, one score, one decision.
Point your camera at a barcode, snap a photo of the label, or just type the product name. Beauty, skincare, food and drink all work.
Every ingredient is analyzed for your journey: a 0–10 score for trying to conceive, pregnancy, and nursing — because the risks change at every stage.
Tap any flag to see exactly why, in plain English, with peer-reviewed sources. If a product is risky, BloomSafe finds you a safer swap.
App tour
Nothing staged — these are actual analyses from the app, on products you'll recognize.
Scan
Point at a barcode for an instant lookup, or snap the product itself and BloomSafe's AI identifies it and extracts every ingredient. No typing in the pharmacy aisle.
Product identified
rhode · Glazing Milk
Stage-specific scores
What's fine while trying to conceive can be flagged the week you're pregnant. BloomSafe scores every product separately for TTC, pregnancy, and nursing, so the answer always matches where you are.
Safe in all stages
9/10 · 9/10 · 9/10
Flagged ingredients
Every ingredient is analyzed individually — exposure type, dosage, and real-world usage included. Filter to just the flags and see severity at a glance.
9 of 51 flagged
Arbutin · Avoid in pregnancy
Plain-English reasoning
Tap any flagged ingredient and BloomSafe explains what it is, why it's used, and why it matters for your stage — written for humans, not toxicologists.
Why flagged
Prescription-strength vitamin A derivative — linked to birth defects when used in pregnancy.
Scientific evidence
No black-box AI verdicts. Each assessment cites peer-reviewed reviews and health-authority guidance, with one-tap access to the original source.
Peer-reviewed
Tap to read the source
Food & drink
BloomSafe analyzes food and drinks too — caffeine, additives, sugar, and nutrition — scored against pregnancy and nursing thresholds from real guidance.
Caffeine & stimulant risk
High caution in pregnancy
Your library
Every scan is saved with its scores, so you can rebuild your shelf with confidence — and re-check it when you move from TTC to pregnancy to nursing.
12 products checked
10 safe · 2 flagged
Why stage-specific matters
Most apps give one generic answer. BloomSafe scores every product three times, because the science is different at every stage of your journey.
Focuses on ingredients linked to fertility and hormone disruption — endocrine disruptors like certain phthalates and parabens, plus high-dose retinoids you'll want to phase out before a positive test.
Example: prescription retinoids are flagged before you conceive, not after.
The strictest stage. Flags anything that can cross the placenta or has documented developmental risk — retinoids, hydroquinone, high caffeine, certain essential oils and salicylates at high doses.
Example: Red Bull drops to high caution; retinol drops to avoid.
Focuses on what can transfer through breast milk and what sits on skin a baby touches. Many pregnancy flags relax here — and BloomSafe tells you exactly which ones.
Example: that niacinamide serum flagged in pregnancy? 9/10 safe while nursing.
Real scores from real analyses — beauty and food, side by side.
Skin Better
Even Tone Correcting Serum
Red Bull
Energy Drink
CeraVe
Moisturizing Cream
McDonald's
Burger w/ Fries Medium Meal
Caudalie
Vinoperfect Brightening Dark Spot Serum
Coca-Cola
Diet Coke
Huda Beauty
FauxFilter Foundation
Dole
Caesar Chopped Kit
La Roche-Posay
Toleriane Purifying Foaming Cleanser
Starburst
Original Fruit Chews
Pricing
Then keep Pro for less than a single prenatal vitamin refill. Cancel anytime in your App Store settings.
BloomSafe Pro
Weekly, monthly or yearly — your choice in-app
Billed through your Apple ID. No card details shared with us.
FAQ
BloomSafe extracts every ingredient from a product and analyzes each one using AI grounded in a curated, evidence-based database of peer-reviewed research and health-authority guidance (FDA, ACOG, NHS). You get a 0–10 safety score for each journey stage — trying to conceive, pregnancy, and nursing — plus a plain-English explanation and the sources behind every flag.
Beauty and personal care (skincare, makeup, haircare, body care) plus food and drinks. You can scan a barcode, take a photo of the product or its ingredient label, or search by name and brand.
Because the biology is different. Trying-to-conceive scoring focuses on fertility and hormone disruption, pregnancy scoring flags ingredients that can cross the placenta (like retinoids and hydroquinone), and nursing scoring focuses on what can transfer through breast milk. The same product often gets three different scores.
Topical retinoids (retinol, retinyl palmitate, tretinoin, adapalene) are widely recommended against during pregnancy by bodies like ACOG, because vitamin A derivatives are linked to developmental risk. BloomSafe flags them automatically — including under their less obvious aliases — and suggests safer alternatives like niacinamide, azelaic acid, or vitamin C.
Yes. BloomSafe analyzes food and drink products for caffeine and stimulants, additives, and overall nutrition, scored against published pregnancy and nursing thresholds — for example the commonly cited 200 mg daily caffeine limit during pregnancy.
No. BloomSafe is an educational tool that helps you ask better questions and make informed everyday choices. Always consult your OB-GYN, midwife, or healthcare provider for medical decisions.
BloomSafe starts with a 3-day free trial. After that, Pro unlocks unlimited scans, full scan history, saved products, safer alternatives, and detailed scientific evidence, with weekly, monthly, or yearly plans.
BloomSafe is currently available for iPhone on the App Store. An Android version is on the roadmap — follow us on Instagram for updates.
Safety guides
Evidence-based ingredient guides for every stage of your journey.
Which skincare ingredients to avoid during pregnancy — retinoids, hydroquinone, high-dose salicylic acid — and the safe swaps dermatologists and OB-GYNs recommend instead.
Read the guideWhy retinol and other retinoids are flagged during pregnancy, what the research actually shows, which hidden ingredient names to watch for, and what to use instead.
Read the guideThe 200 mg caffeine guideline explained — what it means in real cups of coffee, tea, energy drinks and chocolate, plus hidden caffeine sources that catch people out.
Read the guideJoin thousands of women checking their products with BloomSafe — free for 3 days, answers in seconds.
Informational guidance only — not a substitute for medical advice.
