Safety guides
Ingredient safety, explained properly.
What to avoid, what's actually fine, and why — for trying to conceive, pregnancy, and breastfeeding. Written from the same evidence base that powers the BloomSafe app.
Pregnancy-Safe Skincare: Ingredients to Avoid and Safe Swaps
Which skincare ingredients to avoid during pregnancy — retinoids, hydroquinone, high-dose salicylic acid — and the safe swaps dermatologists and OB-GYNs recommend instead.
Read the guideRetinol While Pregnant or Breastfeeding: What the Science Says
Why retinol and other retinoids are flagged during pregnancy, what the research actually shows, which hidden ingredient names to watch for, and what to use instead.
Read the guideCaffeine During Pregnancy: How Much Is Actually Safe?
The 200 mg caffeine guideline explained — what it means in real cups of coffee, tea, energy drinks and chocolate, plus hidden caffeine sources that catch people out.
Read the guideBreastfeeding-Safe Skincare: What Actually Transfers Through Milk
Which skincare ingredients matter while breastfeeding, why the nursing list is shorter than the pregnancy list, and the contact-transfer rule most articles miss.
Read the guideTrying to Conceive: Ingredients That May Affect Fertility
Endocrine disruptors, retinoids and other ingredients worth phasing out while trying to conceive — what the evidence says, and what's just noise.
Read the guideIs Salicylic Acid Safe During Pregnancy? Concentration Matters
Why salicylic acid is the most misunderstood pregnancy skincare ingredient — the difference between a 2% cleanser and a 30% peel, and what the guidance actually says.
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Informational guidance only — not a substitute for medical advice.
